Small Business School: Finding the Sweet Spot in Pricing.

Pricing handmade crafts can be a tricky task for artisans. Under-pricing your work might attract more customers but can devalue your craft and lead to unsustainable business practices. On the other hand, over-pricing can limit your audience and lead to missed sales opportunities. The key is to strike a balance that reflects the true value of your craftsmanship while ensuring profitability.